The Serendipity Effect is a strategy in our whiteboard methodology that is extremely effective in helping you meet your goals in the shortest time with the least amount of struggle. Some people call our fast rise in real estate lending “lucky.” We know better.

Success caters to those who learn to use serendipity as you would any other resource. It’s about playing the game so luck is always on your side. You can call the right cards to you instead of helplessly waiting to be dealt a good hand. You just need to know how to play the game.

We’re not saying that good luck is a science. We’re also not saying that random events like winning the lottery can be replicated. What we are saying is that good luck can be cultivated and enhanced. Serendipity is the gateway to opportunity. The key is locating serendipity. Ambition is your compass.

This article is an excerpt from the book “The Whiteboard: Go from Blank Canvas to a Productive, Leveraged, & Highly-Profitable Business” by Chris Haddon and Jason Balin. Please click here to see more.