The key to getting the most out of your snowballs is strategic action and building your snowball now—not tomorrow or next year. Now.

A snowball takes time to grow, especially during the beginning phases. It must roll down the hill for quite a while before it becomes heavy enough to move quickly, and therefore to grow more rapidly.

After you hit your mid thirties, time becomes especially fleeting. Establish your snowballs as early as possible. They are easier to create earlier in life, and this will afford your snowball more time to increase its speed and value.

Ultimately, success comes down to present movement in your career and in your life. Stagnation only means one thing: the worm is getting away.

This article is an excerpt from the book “The Whiteboard: Go from Blank Canvas to a Productive, Leveraged, & Highly-Profitable Business” by Chris Haddon and Jason Balin. Please click here to see more.