In the world of business—especially real estate and investing—everyone loves to talk about growth. More deals, more sales, more revenue. And while scaling up can be great, there’s a major piece of the puzzle that often gets overlooked: your bottom-line revenue.

Let me break it down. If you’re bringing in a million dollars a year but only pocketing $40,000 after expenses, is that really success? That’s a whole lot of hustle for a pretty weak return.

At a recent mastermind, I was chatting with someone about their business goals. While most people were discussing how many deals they wanted to close, this guy had a different approach. He said, “If I could do just one deal a year and hit my financial goal, that’s all I would do.” And honestly, I couldn’t agree more.

Instead of obsessing over doing more, what if you focused on making each deal more profitable? Instead of burning yourself out chasing the next opportunity, take a step back and ask:

✅ Are my margins where they should be?
✅ Am I maximizing profit on every deal?
✅ Could I streamline my expenses and processes?

The reality is, you could be doing half as many deals and still make the same amount of money—if not more. The key is working smarter, not harder.

So, before you set your next big revenue goal, ask yourself: Am I chasing the vanity of the top line, or am I truly focused on building a profitable, sustainable business? Because at the end of the day, it’s not about what you make—it’s about what you keep.

What’s your take? Would you rather close more deals or make more per deal? Drop your thoughts in the comments!