out market competition2No matter what industry your business is in, including real estate investing, you need to consider yourself a marketing company first. Marketing should be a top priority and something that you spend time on every day and take very seriously.

The more leads and customers you can bring in the door, bring to your website, or who apply for your services, the more products will be sold, and deals and business will be done.

By getting more business in the door than your competition you can be less worried about being the cheapest. So many business and services feel that they need to undercut their competition in price to get business. You have a very valuable product or service that is worth the price you are charging. Stop worrying about price and devote energy to creating more leads, clients, and relationships.

Think about the term “Small Pipeline Syndrome.” It’s a term that means you don’t have enough customers, leads, or deals. You’re always chasing the next one and you look desperate. And a lot of times you do deals for the wrong reasons. If you’re constantly marketing, constantly going out to find new business, it will come in continuously.

Sometimes this takes a lot of time if you’re a newer company, but you need to make sure you’re prioritizing your day with plenty of marketing and take it very seriously. If you’re not spending at least 50% of your time generating more business, stop doing what you’re doing and prioritize that.