If You’re Not Moving Forward Towards Your Goals, You Are…
âIf youâre not moving forward towards your goals, you are moving backwards.Â There is no standing still.â
World Class Martial Artist, Coach, Marketer and Businessman
Great quote, isnât it?Â Master Lloyd was talking about martial arts training when he said that but it most certainly applies to businessâ¦and probably everything else in life.
But this is, of course, a real estate blog so letâs dive in to how this idea applies to us as real estate investors, hard money lenders, realtors, mortgage brokers, etc.
Your Database of Clients and Prospects
Your client list is your business no matter what area of real estate you are in.Â Your #1 job is to communicate with your clients, take care of their needs, add value to the relationship and continuously put new prospects on this list.Â If you donât, your competition will.Â Itâs that simple.Â And if you donât have systems in place to make that happen, Iâd make that the first thing on your to-do list.
Your Marketing Engine
These days the marketing world is so dynamic it makes your head spin.Â There are new ways to get your company out into the world coming out every day and guess whatâ¦we have found many of them to be very effective.Â And just like your client list, if you arenât on top of it, the other guy will be.Â But keep in mind the marketing strategies that have been around forever are still great, such as a monthly newsletter being sent by snail mail.Â The idea is not to substitute old strategies for new ones.Â It is to constantly add weapons to your marketing arsenal.
ÂYour Business Systems
Same as with marketing, there is always new technology coming out to improve our business systems, making us more efficient, effective and thus able make bring in more revenue with the same manpower.Â A lean business process is a critical factor in running a low-overhead, highly profitable business.Â They say overhead kills.Â Totally true.Â Â And overhead comes from having an inefficient system.Â We all have the same number of hours in the day and we all have personal lives outside of the office.Â How much can you get done in one day?Â Thatâs the name of the game.
Your Service Providers
As we know, in real estate, there are many different parties involved all trying to get one deal to the closing table- buyers, sellers, real estate agents, attorneys, lenders, appraisers, title companies, insurance agents, sometimes even contractors.Â Wow.Â No wonder some deals turn into a complete mess.Â Having a success team of kick-ass service providers is crucial.Â A real estate entrepreneur must constantly be on the lookout for new companies to partner with.Â Not that we should leave relationships with our good peopleâquite the opposite.Â Good partners are hard to find.Â But, letâs be honest, people drop out of this game all the time so we need to keep an eye out for new service providers to team up with.
So I guess the moral of the story is that business is a never-ending struggle to get to the topâ¦and to stay there.
Are you game?
Iâll end with another quote:
âIn case I donât see you, keep onâ¦uhâ¦keep truckinâ.â