Do you have a big exciting business goal? Do you know exactly what it is and how you want to execute it? The way you answer these questions depends on your background and your business, but there are some important basic things to start with.

Jason and Chris discuss each of these things you must do before jumping into a big project. First, you have to set up a database, or CRM of all your contacts. Next, you have to learn and understand marketing–you must become an expert. Finally, you have to prepare for the project, mentally and actually.