Free Video: All The World’s A Stage, And I’m Going To Stage It.

By:  Jeff Shiller, Esq.

I know.  Don’t say it.

This is a stupid title and has no meaning.

I can’t help it.  This is my third post on staging and I’m out of titles.

In my previous 2 posts (see them here:  Post 1 or Post 2), I addressed why you need to have a top-notch property stager on your team.  I also gave you 7 critical questions you must ask before hiring any stager.

In this last post on staging I’m going to show you how you can have retail buyers crawling on their hands and knees across piles of broken glass, rusty razor blades and used-up drug needles just for a chance to buy your property.

Okay, so maybe I’m exaggerating a little, but I wanted to make a point.

What many investors don’t realize, and what any good real estate agent will tell you, is that when you list your property for sale, the interest in your property will spike after 1 week, and will then significantly wane after 2-3 weeks.  For this reason, it is critical to sell within those first few weeks to make top dollar.

Selling during this peak period means you will have to create a “wow” factor in your property.  That’s what staging is designed to do.  Through proper staging, your property can be sold 80% faster and for a 7% higher price.  Who out there doesn’t want to sell fast for list price? (we all know the answer to that, by the way)

I’ve heard a lot of misinformation about staging.  The following comments from investors are common:

“I don’t need a decorator.”

“Stagers aren’t worth the money.”

“I’m not selling my home.  It’s an investment property.”

“What’s a stager?”

If you want to stay under your rock and let the top rehabbers continue to kick your ass in the marketplace then, by all means, don’t stage your properties.  For those that want to get with the times and make money in their rehab projects, I encourage you to watch this FREE video interview I created with Karen Lawlor, stager extraordinaire.  In it, you’ll learn:

  • What an expert stager does to help investors;
  • The difference between a stager and a decorator, and when you need each one;
  • Why a top-notch stager is critical to your success in real estate right now;
  • Why you should hire a stager before you begin rehabbing the property;
  • The most common mistakes investors make when “self-staging”;

And for you cheap-o’s that can’t or won’t hire a stager, Karen even agreed to give us her FREE top staging tips for investment properties.

So even if you’re not going hire a stager, this video is worth watching so you can learn how to create that “wow” factor in your own properties, as well as what not to do in your properties to turn buyers off.

Til’ next time, Jeff

P.S.  If you need to reach Karen to stage your property, go to or contact her at  She even includes her expert staging services for FREE when you list your property with her, so if you have a property to sell and you need it staged, she’s the person to call!

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