800.883.8290 Chris and Jason are talking about the concept of playing offense and defense in business. They define defense as the transactional, necessary tasks that must be done every day to keep the business running, as opposed to offense being the growth and optimization projects that will bring your business to the next level. They are going over some of the things they do to grow their business and suggest choosing just one to start that you will be able to turn into a daily habit.
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