In business, whether you’re negotiating a real estate deal, navigating a tough conversation, or solving a complex problem with your team, creativity is key. The ability to think outside the box can be the difference between a deal that barely works and one that maximizes returns while minimizing risk. Here are four essential tips for brainstorming, problem-solving, and creatively structuring deals.

1. Identify Your Focus

Before diving into problem-solving, get clear on what you’re working to solve. Are you trying to creatively structure a deal? Do you need to approach a tough conversation with a seller or investor? Or maybe you’re navigating a challenge with an employee or partner. Identifying the exact problem helps narrow your focus, making your brainstorming efforts more productive. Clarity leads to better solutions.

2. Find Your Best Thinking Space

Everyone does their best thinking in different environments. Some people find their most creative ideas while walking, driving, or even in the shower. Others need a quiet desk or a whiteboard session to sort through ideas. Understanding where and how you think best allows you to intentionally create space for productive brainstorming. If you’re feeling stuck, switch up your environment—it could make all the difference.

3. Obsess Over the Situation

Once you’ve identified the problem and found your ideal thinking space, dive deep. Explore all possible angles, outcomes, and alternatives. Ask yourself, “What if we structured this differently? What are the potential risks and rewards of each option?” The more time you spend dissecting the problem, the more creative and well-rounded your solutions will be. Don’t settle for the obvious answer—push yourself to think beyond the easiest path.

4. Think With a Clear Mind

While instincts play a crucial role in decision-making, taking the time to think through a solution thoroughly often yields better results. Rather than jumping on the first or easiest option, give yourself the space to weigh the pros and cons. A well-structured deal or carefully thought-out plan can reduce risks, maximize returns, and minimize future headaches. When you step back, clear your mind, and focus all your attention on the problem, you open the door to more strategic and innovative solutions.

Final Thoughts

Creativity in problem-solving and deal structuring isn’t about making things complicated—it’s about being intentional. By clarifying your focus, creating the right thinking environment, deeply analyzing the situation, and approaching decisions with a clear mind, you set yourself up for success. In the end, taking a little extra time to think strategically can lead to better outcomes, greater efficiency, and fewer challenges down the road.