Why Hide?
Ok, I am going to vent again on this oneâ¦
Have you come across those websites where the company gives little to no info about who they are and what they actually do? And I donât mean a âdirectoryâ site that is just meant to give links to related companies. I mean an actual company doing business but for some reason seems to be hiding. Itâs like they want to use their site to bring in business without disclosing any real info about them. Whatâs the deal with that?
I come across this all the time with real estate and hard money lending websites. They claim to be doing big business yet there are no company bios, no pictures, no videos, maybe an office address and a really vague âAbout Usâ page.
Again, whatâs up with that? Is it because they arenât really doing business? Or they just donât realize that stuff is necessary on a companyâs website? Whatever the reason, it comes off as a little shady.
It makes a website visitor and potential customer feel good to see that the company is run by real people that are actually doing business. Simply, it makes them want to work with you.
Iâll use our main site as an example. (Yes, I know it is self-serving to do so but my point is still good 🙂
For those interested in making your company look credible in the eyes of your website visitors, here are some key things to have:
Company Bios with Pictures
In real estate, people want to do business with actual peopleâ¦and preferably people they know and trust. Might as well cut to chase and tell them about yourselves, right?
http://www.hardmoneybankers.com/bios
Contact Us
It sounds pretty basic but some people even skip that part nowadays. I understand that people want to be contacted via email or the web because it saves time but I think a phone number is still a necessity in this business.
http://www.hardmoneybankers.com/contact-us
Closed Transactions
Nothing says youâre really doing business like pics and a write up of your closed deals.
http://www.hardmoneybankers.com/recentlyfundedoutput/beltsville-maryland-hard-money-loan
Video
People love some web videos donât they? Itâs as close to âreal lifeâ as you can get on the Internet. Make sure to shoot videos of what your company is up to. And it doesnât have to be a Spielberg masterpiece. Even a 30 second video from your Iphone is better than nothing.
http://www.youtube.com/hardmoneybankers
Testimonials
This is an oldie but goodie. Itâs always good for potential customers to hear what other customers are saying about you.
http://www.hardmoneybankers.com/testimonials/
Jeff Shiller coined the term âcredibility scrollbarâ to refer to the things I mentioned above and thatâs exactly what it is. It letâs your website visitors know you are real people doing good business. And thatâs exactly what they came to see. Why not give it to them?
-Chris
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