Marketing and Advertising
Call Your Babies
Mastering the waiting game pays dividends. When waiting on a Real Estate investing lead, timing is everything. Don’t wait too long to call your babies.
More than One Way to Skin a Cat: Real Estate Investing Strategy
Concentrate on a handful of tried-and-true investment strategies. These Real Estate investing strategies offer countless avenues for cash flow and wealth.
Wrestling for that Last Dollar: A Lesson for Real Estate Investing
Home sales typically slow at the end of the year. It is time to capitalize on the sales slow-down and grab some incredible deals in your Real Estate investing.
Wholetailing: A Real Estate Investor Secret to Flipping Grandma’s House
One of my favorite parts of being a Real Estate investor is when the phone rings with motivated seller calls. For me each call is an acknowledgment of my marketing plan. It also marks the start of a new adventure – like a hunt for buried treasure. If you’ve done any of your own marketing, [...]
Household Debt Drops: A Silver Lining on The Stormy Cloud for Real Estate Investors
The drop in household debt in the second quarter of this year contains some really great news for Real Estate investors. During the period from April through June, U.S. household debt dropped 0.5% from the previous quarter. Over time this will lead to a stronger housing market, but in the short term the numbers reveal [...]
Real Estate 101: How Important is a Good Buyers List
My first Real Estate dollar came from wholesaling a deal. I made $30,000 on one transaction while never owning the property. Ever since that first deal I’ve been hot on wholesaling. Over the years I’ve noticed that I sell the vast majority of my wholesale deals to a small handful of investors. These people are [...]
Real Estate 101: Marketing is Really What Business is About
Let’s Talk Marketing
We’re starting the part when most perk up their ears.
Some say it’s an art that’s learned over years.
Still others decry its materialistic start
as they stroll down the isles and stuff goods in their cart.
Whatever your view, I don’t honestly care.
Your business needs marketing to get it’s fair share.
So pull out your notepads and uncap those pens.
Today we’ll discuss the means to your end.
Real Estate 101: Identifying Your Target Market
There is a lot of benefit to focusing on smaller geographic areas. The practice allows you to control your marketing costs, project a bigger presence and select the type of properties that you want to buy. Targeting smaller markets also allow you to become an expert in that geographic location.
Cash In as a Neighborhood Expert
When I first got started in Real Estate I chased every lead I could get my hands on. It didn’t matter if the owner wanted full retail or how far I had to drive to see the house. I saw them all and made offers. I remember getting one lead in particular that I thought [...]
Separate the Trash from the Cash
I had an absolutely wonderful weekend. Memorial Day is one of my favorite national holidays. It’s become the unofficial start of summer. Boy do I love summer. This year the hot weather followed a ton of rainfall on the East Coast. As a result we’ve been really blessed with green grass, blue skies and enough [...]
Hard Money iPhone App!
We at HMB are proud to announce the launch of our own Hard Money Bankers app for the iPhone. You can find it in the App Store by searching “hard money”. Or scan the QR code on the left. The app can be used to: -Apply for a hard money loan -Watch the videos from [...]
The Apple Marketing Philosophy
So I am a couple hundred pages into the Steve Jobs biography recently written and released by Walter Issacson. Check out the book here. It is a very interesting read and I’m sure I’ll learn many important things from it but this nugget jumped out at me and I had to put it on here. [...]
Real Estate Marketing: 7 Steps to Getting The Ultimate Testimonial
If I told you I was the best attorney in the Country, would you believe me? No? What if I got Donald Trump to tell you I was the best? Still not convinced? What if I showed you pictures of me shaking hands with the President, and then I showed you 10 videos made by [...]
Real Estate Marketing: How to Get the Most Out of Hyper-Local Marketing
Can you find a flaw in the following statement: More visitors to your website = more business = more money If you found the flaw, you’re a marketing genius and don’t need to read this post. For everyone else, read on. The information in this post may dramatically change your thoughts on how to successfully [...]
Do you get the feeling your SEO company is a SCAM? (I’m doing some research)
As you probably know, having a solid Internet presence is a must in today’s business world, and real estate is no exception. There are many new forms of internet marketing now but still one of the most effective is to have your main website show up on the first or second page of the [...]
You’re using QR codes for your real estate business by now, right?
I should probably begin by saying that I’m a self proclaimed and unapologetic Internet and technology junky. The latest technological marvel rarely escapes my grasp. The combination of screens, keyboards, mice, and other communication devices in my office draws comparison to mission control at NASA. My tablet with 3G access is the newest addition to [...]
Our Best Charlie Sheen Impression
You might have seen that HMB was in Denver last week doing a 2 day long video shoot. It was kind of rough with the travel, altitude, etc but we got a lot accomplished. What were we shooting? I can’t leak that quite yet but I can give you some free videos of the “out- [...]
Why Hide?
Ok, I am going to vent again on this one… Have you come across those websites where the company gives little to no info about who they are and what they actually do? And I don’t mean a “directory” site that is just meant to give links to related companies. I mean an actual company [...]
If You’re Not Moving Forward Towards Your Goals, You Are…
“If you’re not moving forward towards your goals, you are moving backwards. There is no standing still.” -Lloyd Irvin World Class Martial Artist, Coach, Marketer and Businessman Great quote, isn’t it? Master Lloyd was talking about martial arts training when he said that but it most certainly applies to business…and probably everything else in life. [...]
You, Sir, are no Don Draper. (I am going to vent a little on this one.)
Have you seen the show Mad Men? It’s great isn’t it? Don Draper is an awesome character. While there are many good business lessons to be learned on that show, I am not going into that today. I am also not going to dive into the large topic of big business image advertising vs small [...]
